Sephora is redefining the role of mobile in omnichannel shopping. In fact, mobile is the retailer's fastest-growing channel, with the vast majority of its traffic coming from smartphones. In this interview recorded at IRCE in Chicago, Total Retail's Melissa Campanelli talks with Sephora's senior vice president of digital, Mary Beth Laughton, about the beauty retailer's mobile strategy — and how it extends beyond the smartphone.

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