How to Reveal Your Inner Genius With Your Merchandise
November 2, 2010

I love products that make me stop and think; products that halt me in my tracks and cause me to say things like, “What's that?” and “Just how did they do that?” Then, upon studying it further, “Well, now that makes perfect sense. I wonder why no one ever thought of it before?”

Quench Your Customers Cravings With Convenience
October 19, 2010

Astute merchants watch and monitor the way their customers buy and use their products, and continually adapt their offer accordingly, quenching their customers’ need for their merchandise in unique formats.

The 2011 Postal Rate Increase: An Internet Marketer's Midwinter Night's Dream
September 27, 2010

As an online marketer, I want to thank Mr. Postmaster General and the honorable members of the Postal Regulatory Commission. I cannot wait until you raise postage rates come January. Now some people may not agree with me, but I applaud your efforts to consistently raise postage rates. 

Bite-Size Branding Opportunities
September 7, 2010

How can your brand nudge its customers to make your products a bigger part of their lives? What are some small ways that you can make your brand more accessible to your customers?

The Art of Double Meanings
August 23, 2010

How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team?

Is Your Loyalty Program Really Worth It?
August 9, 2010

Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to believe that the programs are more effective than they really are.