Bite-Size Branding Opportunities
September 7, 2010

How can your brand nudge its customers to make your products a bigger part of their lives? What are some small ways that you can make your brand more accessible to your customers?

The Art of Double Meanings
August 23, 2010

How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team?

Making Salt and Socks Exciting
August 9, 2010

Imaginative merchants have all worked hard to turn rather ordinary items into extraordinary “must haves.” Just how alluring is your product line? And how will you keep luring your customers into your brand?

Is Your Loyalty Program Really Worth It?
August 9, 2010

Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to believe that the programs are more effective than they really are.

The Power of a Jolt!
July 12, 2010

Mindful merchants know that one of their main roles as brand builders is customer motivation. They know just when the power of a gentle nudge (via strategic cross-sells, meaningful upsells or properly placed point-of-purchase teasers) or a more forceful jolt (you must have this!) is necessary to prompt a sale. In today’s selling environment, with consumers more cautious than ever about their spending, merchants are required to use their motivational jolt skills more often.

How to Create Intrigue for Your Products
June 29, 2010

To “live curious” as a merchant means to dig deeper, pay more attention to details and patiently sift through the mundane to find the remarkable. And sometimes it means making the mundane simply remarkable.