I love products that make me stop and think; products that halt me in my tracks and cause me to say things like, “What's that?” and “Just how did they do that?” Then, upon studying it further, “Well, now that makes perfect sense. I wonder why no one ever thought of it before?”
Astute merchants watch and monitor the way their customers buy and use their products, and continually adapt their offer accordingly, quenching their customers’ need for their merchandise in unique formats.
Should my marketing team offer personalized marketing materials to customers, based on how far the customer lives from a store?
As an online marketer, I want to thank Mr. Postmaster General and the honorable members of the Postal Regulatory Commission. I cannot wait until you raise postage rates come January. Now some people may not agree with me, but I applaud your efforts to consistently raise postage rates.
By being honest and real with its customers, DSW redeemed both a negative customer experience and halted a potential public relations debacle with a simple, timely email message.
Since January, The Fresh Diet has seen its Facebook fan base swell to over 3,500 fans. Here’s how we did it:
How can your brand nudge its customers to make your products a bigger part of their lives? What are some small ways that you can make your brand more accessible to your customers?
So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how:
How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team?
Imaginative merchants have all worked hard to turn rather ordinary items into extraordinary “must haves.” Just how alluring is your product line? And how will you keep luring your customers into your brand?