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New Ikea Ad Doubles as an At-Home Pregnancy Test
January 10, 2018 at 12:29 pm

A new magazine ad from Ikea is generating a lot of attention. Award-winning Swedish advertising agency Akestam Holst created an ad for the furniture giant that doubles as a pregnancy test, Adweek reported Wednesday. The ad encourages women to dab urine on a modified pregnancy test strip included at the bottom of the magazine ad and wait a…

Circuit City to Relaunch Online in February
January 10, 2018 at 12:12 pm

Circuit City has targeted Feb. 15 as the day its website will relaunch, CEO Ronny Shmoel said Monday at the Consumer Electronics Show (CES) in Las Vegas. The once-bankrupt retailer also has plans to open kiosks, stores within other stores, and eventually its own showrooms, consumer electronics website Twice reported. Shmoel told the audience at CES that…

Retailers Must Rethink Their Data and Analytics Strategies in 2018
January 10, 2018 at 11:39 am

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

5 Questions That Can Improve Your In-Store Experience
January 10, 2018 at 11:13 am

Ask and you shall (usually) receive. According to research from Accenture, 35 percent of millennials and 40 percent of Gen Zs say they often or very often provide retailers with direct feedback when prompted. Make the most of this opportunity, especially with the younger part of your customer base, by gathering valuable insights whenever possible. The…

Online Retail Trends for 2018: Pricing, Privacy and Voice
January 10, 2018 at 10:17 am

The start of a new year is a great time to take stock of the trends and developments of the last 12 months. It’s also a good time to look ahead to some of the new innovations that will soon become standard practice. At Digital River, our online retail predictions for 2018 include some changes…

Target Latest Retailer to Report Strong Holiday Sales
January 9, 2018 at 1:09 pm

Add Target Corp. to the growing list of retailers who had a more robust holiday season as shoppers were in a spending mood. The Minneapolis-based retailer reported this morning that comparable sales in November and December rose 3.4 percent, much higher than its forecast for sales to be flat to up 2 percent. The company…

H&M Apologizes for ‘Monkey’ Image Featuring Black Child
January 9, 2018 at 12:43 pm

H&M apologized on Monday for an image appearing in its website that showed a black child model wearing a hooded sweatshirt that said “coolest monkey in the jungle.” The company removed the image on Monday and said it would also pull the shirt from its stores worldwide. The image was widely criticized online for its reference…

3 Trends to Watch for at NRF's Big Show
January 9, 2018 at 11:45 am

Building a digital-first culture will dominate this year’s NRF Big Show as retailers advance the immersion of digital experiences for shoppers in-store. It’s easy to see why. It’s a common sight to see shoppers today scanning their mobile devices for deals while in-store. Shoppers also have the expectation that retailers should cater to their habits, providing…

Lessons in Email Marketing From the Top 500 Internet Retailers
January 9, 2018 at 11:14 am

According to eMarketer, 73 percent of in-house marketers believe email marketing provides strong return on investment. However, even the best email marketing programs are useless without the right subscribers. For the past three years, we’ve collected data on how the top retailers go about the process of collecting email subscribers, including the discounts they offered…

Taking Payment Friction Out of the Buyer’s Journey
January 9, 2018 at 10:34 am

We’ve all been there. You try to pay by credit or debit card, but you’re told it’s cash only. You’re at the checkout page, but there are so many hoops to jump through you just give up and log off. Or, you try to make an in-app purchase, only to be asked to input your…

3 Ways Artificial Intelligence is Transforming Retail as We Know it
January 9, 2018 at 8:14 am

The promise of artificial intelligence (AI) is beginning to make its mark in real-world applications, impacting industries from gaming to education and everything in between. Expected to reach a staggering $35,870 billion (USD) by 2025, the market for AI lends itself to be a serious business consideration for the retail sector, which is currently applying…

Top Women in Retail
January 8, 2018 at 4:37 pm

Total Retail and the Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, are proud to present our eighth annual list of the top women in retail, a comprehensive list of female executives in the retail industry. This year’s list features a who’s who in the industry. Honorees were chosen based on several factors, including…

Retail Industry Mourns Death of Sam Taylor, CEO, Oriental Trading Company
January 8, 2018 at 12:58 pm

Sam Taylor, who as CEO guided Oriental Trading Company from bankruptcy into one of Berkshire Hathaway’s success stories, died on Dec. 29 more than a year after being diagnosed with a lethal form of brain cancer. He was 56. Oriental Trading released a statement that read in part, "Sam was so completely woven into the threads…

Employee Learning Technology Helping Bloomingdale's Save Money
January 8, 2018 at 12:24 pm

In episode 125 of Total Retail Talks, Chad McIntosh, vice president of asset protection and risk management at Bloomingdale's, shares how the upscale department store chain is using gamified learning technology to help store employees minimize safety incidents and theft, saving it millions in the process.

Digital Coupons: Must Be More Than Discount Flyers
January 8, 2018 at 11:05 am

A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…

NAPCO Media and 1105 Media Enter Reseller Partnership for Predictive ABM Platform
January 8, 2018 at 10:45 am

NAPCO Media and 1105 Media Inc., two leading business-to-business (B2B) services providers, have announced that NAPCO Media will become a reseller of 1105’s new predictive account-based marketing (ABM) platform, Prophyts. Prophyts, a portfolio company of 1105 Media, enables companies to reach potential buyers early in their purchasing journey — before they raise their hand as…

5 Questions You Need to Ask to Impact the Path to Purchase
January 8, 2018 at 10:38 am

Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviors. Marketers are scrambling with how to deal with this new reality, and often there's a lack of insight on how the paths to purchase are influencing sales…

(Re)turning Point: How Retailers Can Attract Holiday Shoppers With Return Policies
January 8, 2018 at 10:37 am

For this report, published December 2017, Promocodes.com surveyed 1,000 consumers on the return policies that dictate where they shop and how much they spend on themselves and on holiday gifts. Promocodes.com found that the impact of a bad return experience goes far beyond the holiday shopping season. In “(Re)turning Point: How Retailers Can Attract Holiday Shoppers With Return Policies,” it outlines the best and worst return policies according to consumers as well as the financial implications. The report closes with solutions for creating a brand-boosting return policy.

Following the Money: Online Fraud Attacks in 2017
January 8, 2018 at 10:27 am

What percentage of online orders are at risk of fraud? 2.32 percent of U.S. transactions in 2017, and 5.07 percent of international orders. That’s the data from the latest Fraud Attack Index from end-to-end fraud protection company Forter, in collaboration with the Merchant Risk Council. In some ways, that’s good news: it’s less than last…

Neiman Marcus Taps Ralph Lauren Exec as New CEO
January 5, 2018 at 1:30 pm

Neiman Marcus Group announced that Karen Katz, the company's president and chief executive officer, will retire Feb. 12. Fashion and retail veteran Geoffroy van Raemdonck will succeed Katz as the company’s CEO. Katz will continue to serve on the company’s board of directors and will work closely with van Raemdonck to facilitate a seamless transition process.…