Search Results

How Blockchain Can Boost Retail Loyalty
June 15, 2018 at 10:02 am

Loyalty programs are extremely prevalent these days; it seems everywhere you might make any kind of purchase offers you a rewards card. While some retailers do loyalty better than others, consumer opinions of these kinds of programs are varied. Accenture found that 23 percent of global consumers demonstrate a negative or non-existent reaction to loyalty…

Lands' End to Shutter More Sears Stores, Open Standalone Ones
June 14, 2018 at 12:36 pm

Lands’ End is distancing itself from struggling Sears Holdings Co. by shuttering more of its in-store shops and instead opening more smaller standalone locations. Since the apparel company split from Sears in 2014, it has been phasing out its sites in the department store chain.It's planning to decrease its number of Sears shops to 132…

All Dad Wants for Father’s Day is a Good Deal
June 14, 2018 at 10:05 am

With a heavy focus on shopping for Father’s Day, let’s take a look at how dads themselves shop and how marketers can cater to their preferences. According to new research, dads are an influential market segment for retailers, as they're looking to shop and save across both physical and digital channels. An overwhelming 96 percent of…

The Benefits of Cloud-Based POS Systems
June 14, 2018 at 9:47 am

Whether you want to admit it or not, we all live in a digital world where many things become obsolete really fast. Today, it’s all about the cloud. The idea that your data is available 24/7 while being stored off-site at a safe and secure physical location is enticing to business owners, prompting many to…

A Crash Course in Marketing to 3 Generations of Consumers
June 14, 2018 at 9:26 am

According to HubSpot's 2018 State of Inbound study, 63 percent of respondents called traffic and lead generation their top marketing challenges. Every marketer wants to procure high-quality leads, but only those who properly identify their target audiences succeed. Modern consumers demand increasingly personal experiences, so understanding what an audience wants is critical. In the beauty space…

AI and Robotics Automation In Consumer-Driven Supply Chains
June 13, 2018 at 5:42 pm

The linear models of many consumer goods supply chains are now shifting towards consumer-led, data-driven, highly complex supply networks. The consumer increasingly drives innovation from the heart of the network, demanding mass product customization, more accurate synchronization, and faster multichannel retail responsiveness. Going far beyond the abilities of the typical workforce and infrastructure, these shifts require instant visibility, quick decision making and increased flexibility. Artificial intelligence (AI) and robotics automation have the potential to overcome these challenges and revolutionize consumer goods supply chains. For organizations willing to embrace this inevitable evolution, AI and robotics automation will enable innovation, ensure optimum service levels, and deliver growth at low cost. It will become a major source of competitive advantage.

Fast and Flawless - Are You Meeting Your Customer’s High Demands?
June 13, 2018 at 2:57 pm

Address errors make it extremely difficult to meet your customer’s high expectations for fast checkout and error-free delivery. Join our web seminar, July 10 at 2 p.m. EST, to hear companies share their stories of success. We’ll discuss how address autocompletion enables quicker conversions, decreased cart abandonment, and a single view of the customer.

Top Women in Retail Share Their Leadership Tips
June 13, 2018 at 1:17 pm

In the video below, a trio of this year's Top Women in Retail honorees — Carrie Ask, executive vice president and president, global retail, Levi Strauss & Co.; Paula Bennett, former CEO of J.Jill; and Shea Jensen, senior vice president, customer experience, Nordstrom — share their advice on leadership and the top trends in retail at the fifth annual Women in Retail Leadership Summit this past April in Miami. If you're a WIRLC member, you can check out all of this year's inspiring keynotes here.

Where Direct Mail Fits in Your Omnichannel Marketing Strategy
June 13, 2018 at 12:53 pm

While many marketers recognize the value of direct mail in this increasingly online world, it can be difficult to figure out where it fits in their omnichannel marketing strategies. According to performance marketing agency Merkle, marketing campaigns that used direct mail and one or more digital media experienced a 118 percent lift in response rate…

How Retailers Can Keep Up With Amazon
June 13, 2018 at 12:32 pm

When we look back in 10 years time, it’s clear that 2018 will be seen as a pivotal year for retail, and especially for the convenience sector.'s pincer movement strategy of buying Whole Foods and launching Amazon Go has the potential to fundamentally change the industry. It sets the two retail imperatives as customer…

Macy’s Acquires Minority Stake in Tech Retailer b8ta
June 13, 2018 at 12:09 pm

Macy’s has partnered with b8ta, the retail-as-a-service startup that originally started as a way to let people try out new tech products before deciding whether to purchase them. Macy’s has acquired a minority stake in b8ta and will use the startup to enhance The Market, the department store chain's experiential-based retail concept. By partnering with…

Home Depot Announces $1.2B Supply Chain Overhaul
June 12, 2018 at 11:28 am

This week, Home Depot announced plans to spend $1.2 billion over the next five years to speed up and improve its supply chain process. The Wall Street Journal reports the home improvement retailer is spending the majority of the budget on solutions to improve delivery of goods to homes and job sites as the rise of…

Legacy Retailers Need a New Acquisition M.O.
June 12, 2018 at 9:12 am

2018 is expected to be another record year for mergers and acquisitions (M&A) in retail. However, what's unique is the types of deals that will be driving the market. Three-quarters of the executives surveyed for A.T. Kearney's 2018 Consumer and Retail M&A Report said that they're using acquisitions to help their companies acquire new capabilities, expand their…

5 Tips to Build an E-Commerce Revenue Loop
June 11, 2018 at 7:07 pm

E-commerce startups need funding. To get it, they need to impress VCs with robust user acquisition numbers. Understandably, many founders obsess about how many users they can bring in. Too much focus on acquisition, however, can actually hurt the company in the long run. While it's necessary to prioritize acquisition in the early days, e-commerce…

Reimagining the Digital Customer Experience for a Post-Text World
June 11, 2018 at 6:50 pm

There’s no denying leads the way with artificial intelligence (AI) in retail and e-commerce. The company’s advanced flywheel model rethinks how AI improves digital customer experiences (CX) and has ingrained the very idea of AI into how Amazon lives and breathes. Retailers may be intimidated looking at Amazon’s suite of new AI-powered products and…

Driving In-Store Traffic and Purchases Through Digital Channels
June 11, 2018 at 4:33 pm

Created to better understand how retailers are engaging in digital-to-physical strategies, WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels, sponsored by location-based platform Blis, looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook. Results from the study indicate retailers using a location strategy report a greater lift in retail footfall. Furthermore, location-based digital initiatives have helped retailers convert customers with customized content at the right time.

J.C. Penney to Launch 650 Fanatics In-Store Shops
June 11, 2018 at 3:09 pm

J.C. Penney announced last week that it has launched Fanatics shops inside 325 of its stores, with plans to introduce another 325 additional Fanatics destinations by the back-to-school season. Since 2014, sports apparel brand Fanatics has sold its merchandise online at Like the online store, the shops-in-shops will house Fanatics shops with local collegiate…

Product Personalization Helping Just Candy Acquire Customers
June 11, 2018 at 2:55 pm

In an interview last week at the Internet Retailer Conference + Exhibition (IRCE) in Chicago, Steve Mandell, founder and CEO, Just Candy, discusses how the online retailer is using product personalization to help differentiate itself in an increasingly competitive space.

How Direct-to-Consumer is Driving the Need for Real Time in Retail
June 11, 2018 at 2:38 pm

Real time is taking over the way retail operates. When consumers make decisions, they act fast, and the companies that are able to keep up with them are the ones that are dominating the industry. As Charles Darwin said, “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one…