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3 Keys to Omnichannel Retail Success
August 10, 2018 at 9:16 am

Today, consumers look to shop for goods across multiple channels — online, mobile, in-store, social media. According to industry studies, businesses that adopt omnichannel retail strategies reach 91 percent greater year-over-year customer retention rates compared to businesses that don’t. Retailers everywhere are working to ramp up their efforts to increase visibility and sales across all…

Albertsons and Rite Aid Call Off Merger Agreement
August 9, 2018 at 10:12 am

Albertsons Companies and Rite Aid Corp. announced on Wednesday that they are calling off their merger agreement. The $24 billion deal, announced in February, has faced opposition from a number of investors as well as top-10 shareholder Highfields Capital Management. Critics have argued the deal provides Albertsons’ private-equity owner, Cerberus Capital Management, a vehicle to…

Retailers Are Missing the Mark When it Comes to Customer Experience
August 9, 2018 at 9:49 am

It’s no surprise that by creating a superior experience for consumers, brands can help foster loyalty. The better the quality of interactions consumers have with a retailer, the more likely they will continue shopping with that retailer. Think back to a great, or perhaps not so great, experience you’ve had with a retailer. That experience,…

Would You Pay a Hacker’s Ransom? Research Shows 69% of Retailers Did
August 9, 2018 at 9:25 am

For years, cybersecurity experts have debated whether companies should pay hackers’ ransoms. Some experts pointed to the expediency of handing over the ransom — it can be less expensive to pay than to spend time and money getting systems back up and running. However, the overwhelming majority argued that paying the ransom encouraged more attacks.…

GDPR Will Usher in a New Era of Pull Marketing for Retailers and CPGs
August 9, 2018 at 8:49 am

GDPR is now officially the law of the land. The regulation, which centers on data protection for EU citizens, is affecting — and ultimately limiting — the way that retailers and CPGs obtain and use data for marketing. In fact, data suggest that because of GDPR, 43 percent of all consumer audience data in the EU will…

Online Startup Casper to Open 200 Stores
August 8, 2018 at 2:18 pm

With Mattress Firm mulling a bankruptcy filing in order to get out of leases and shutter stores, online startup Casper is planning to open 200 locations within the next three years across the U.S. Casper opened its first permanent store, in New York, earlier this year. CEO Philip Krim told CNBC at the time that Casper's goal…

Inventory-Free Local Stores Integral to Nordstrom's Growth Strategy
August 8, 2018 at 12:54 pm

Nordstrom recently announced plans to open additional Nordstrom Local neighborhood hubs in Brentwood and in Downtown, Los Angeles this fall. The first Nordstrom Local test concept opened in October 2017 on Melrose in Los Angeles. Nordstrom Local is designed to offer customers access to their favorite Nordstrom services like on-site tailoring and alterations; curbside pickup; buy…

Mobile Shoppers’ Top 5 Demands of E-Commerce Brands
August 8, 2018 at 12:19 pm

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all ages, from baby boomers to millennials, are using their mobile devices to make purchases, with…

The Sweet Success of Sugarfina
August 8, 2018 at 11:50 am

It was only a few years ago that Sugarfina was an unknown candy store. From its sweet beginnings — pun intended (the co-founders came up with the idea while watching "Willy Wonka" on a date) — to today’s luxury candy shop, a lot has changed. Now, there aren't many places you can go without seeing the ubiquitous Rosé All Day candies in the recognizable light blue boxes from Sugarfina.

How Tiffany's Changed its Image to Engage Millennials, Spark Customer Loyalty
August 8, 2018 at 11:34 am

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

Shopper Data Reveal Crucial Factors in Grocery Store Choice
August 7, 2018 at 3:12 pm

A recent Minerva Insights & Solutions survey among U.S. households revealed there are several drivers impacting grocery store choice. At the core, “price” remains critical in the minds and wallets of shoppers. Retailers as such need to pursue scale to stay close on price on KVI (key value items) with the likes of Aldi and Walmart. In addition, retailers need to make sure they excel and are known for “Fresh Perishables,” “Staff Friendliness and Service” and/or “Product availability (In-Stock).”

2 More Retailers File for Bankruptcy
August 7, 2018 at 12:18 pm

In a sign of the times, two more traditional brick-and-mortar retailers have recently filed for bankruptcy protection. National Stores, Inc., parent company of retail brands such as Fallas, Anna’s Linens, and Factory 2-U, announced that in addition to filing for bankruptcy reorganization, it will be closing 74 of its 344 stores. National Stores, which is headquartered in Gardena,…

Why You Should Care About the Wayfair Tax Ruling, and How to Ensure Compliance
August 7, 2018 at 10:59 am

After about two months of deliberation, the Supreme Court ruled on one of the most closely watched cases in our industry. Internet retailers like Wayfair, Amazon.com, Overstock.com, and countless others can be required to collect sales taxes in states despite having no physical presence. Online retailers previously benefited from not having to shoulder the burden of…

The 2 ‘W’s’ of Retail Reinvention
August 7, 2018 at 10:06 am

Today’s competitive physical and online marketplaces have pushed retailers to perform at a higher level in order to turn casual shoppers into loyal, returning customers. The quest to draw customers in, give them the best possible experience and keep sales revenue healthy has turned retailers towards the importance of reinvention. In fact, reinvention is the…

3 Macro Trends That Are Transforming Email Marketing
August 7, 2018 at 9:18 am

Email marketing is going on 20 years as a viable direct marketing channel. Although it has proved itself to be a recession-proof channel, how we do email hasn't changed dramatically over those 20 years. Change is coming, though. Are you ready to change with it? The consumer inbox still has limited interactivity and sporadic constraints…

(Infographic) Email Deliverability Do's and Don’ts
August 6, 2018 at 4:46 pm

Deliverability woes can make or break your email marketing program. Do you know what it takes to get into the inbox? Download this infographic to learn how to protect your brand's sending reputation and grow your list the right way.

How Brands Can Leverage Innovation and Stay Human
August 6, 2018 at 3:34 pm

It wasn’t long ago that running out of a key ingredient for dinner meant rushing to the market, hoping for a short line, and getting home in time to get the food on the table. Just a few years ago, shopping for something more personal, like a watch, took you to every jewelry store in…

Pricing Intelligence: What it is and Why it Matters
August 6, 2018 at 3:09 pm

Retail pricing is risky business. Price products too high, and customers are happy to take their money elsewhere. Price too low, and the product loses its value and struggles with brand degradation. It can be tough to find the sweet spot between padding the bottom line and enticing consumers to purchase your product. Retailers that…

Walmart Testing the Use of Robots for Online Grocery Pickup
August 6, 2018 at 2:21 pm

Walmart is testing the use of storage and retrieval robotics, called Alphabot, to increase the speed of online grocery order pickup, according to a company blog post. The technology, which was developed in collaboration with retail automation company Alert Innovation, is being installed in a section of a Salem, N.H. supercenter, which will also be a dedicated…

2018 Back-to-School Shopping Habits
August 6, 2018 at 1:57 pm

Outside of the holidays, few shopping seasons capture consumer fervor as much as the back-to-school (BTS) season. The National Retail Federation (NRF) reported that 2018 BTS spending is expected to reach $82.8 billion. According to Deloitte, that includes 29 million estimated U.S. households buying supplies for the coming school year. Naturally, this has retailers planning for the rush, and the right insights can make or break the BTS season. With that in mind, Wiser set out to collect the consumer data you need to better understand 2018 BTS shopper habits. We surveyed nearly 3,500 shoppers in June to get an inside look at how they prepare to return to the classroom this fall.