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Supermarket Chefs Prepare Better Meals
July 19, 2016 at 9:29 am

Consumer attitudes toward supermarket food preparation are changing. A strong demand for gourmet cooking persists over traditional takeout options. According to an article on Forbes, this trend is creating an opportunity for grocers to deliver unique meal options while creating a learning environment for actual chefs. That’s right, more and more supermarkets are hiring experienced…

Kids Lead Target's Back-to-School Strategy
July 19, 2016 at 9:29 am

Target is taking an innovative approach to back-to-school (BTS) season this year by involving kids every step of the way, from marketing to product development. The retailer announced Monday that it will build on the success of its kid-inspired Cat & Jack and Pillowfort lines by relying on kids to direct how it will fund school…

Poor List Hygiene? Email List Validation Services Can Help
July 19, 2016 at 8:53 am

Email is one of the most prolific and effective forms of marketing. However, a successful email program is more than just compelling copy and beautiful creative. It also requires a high-quality list of engaged subscribers. Keeping a clean list — one that’s free of invalid email addresses, spam traps and purchased addresses — not only…

Tech Talk: Data as a Service for Marketers
July 19, 2016 at 4:27 am

In this episode of Tech Talk, Target Marketing dives into data as a service (DaaS). Thorin McGee talks with Brian Burke, VP of product for Infutor Data Solutions, to get a sense of what DaaS is and how marketers can use data to better target their audience. Then, we take a look at how Infutor's technology works. President Stormy Simon to Resign
July 18, 2016 at 12:34 pm announced Friday that Stormy Simon will be resigning as the company’s president to pursue other opportunities, effective no later than July 25. Simon will remain a member of’s board of directors until no later than Sept. 30. Her duties will be divided amongst Acting CEO Mitch Edwards, Chief Revenue Officer Saum Noursalehi, and…

The Next World: How Millennials Will Shape Retail
July 18, 2016 at 12:05 pm

Around the world, the view of the “typical” consumer is being turned upside down as the first wave of millennials begin to reach their peak buying power. Millennials are a significant demographic cohort in almost every global market, and in the United States they already account for an estimated $1.3 trillion in annual spending. This…

Amazon's Bezos Gets Cameo in New ‘Star Trek’ Film
July 18, 2016 at 10:02 am founder Jeff Bezos is playing an alien in the new "Star Trek" movie. According to the Associatd Press, Bezos is listed in the credits for "Star Trek Beyond," the third installment of the rebooted sci-fi franchise. In interviews last week, producer J.J. Abrams and director Justin Lin confirmed Bezos’ appearance in the movie. Total…

Featured Resource: Get a Pulse on Your Digital Content
July 18, 2016 at 9:57 am

Is your digital content interactive? Shoppable? Do you launch new experiences weekly? How well are they converting? Find out how your content stacks up to other retailers with our survey on the "State of Ecommerce Content."

Smartphone-Based Data Will Revolutionize Retail
July 18, 2016 at 9:47 am

Everyone in the TV industry knows about the overnights. Such Nielsen ratings let executives know which shows are taking off and which aren’t.  Perhaps that’s why TV is such a vibrant business. Some 65 percent of new shows are canceled every season, according to one estimate. Other industries haven’t had this luxury. In particular, retailers often have…

Total Retail Talks Playback: Lowe's Director of Innovation Talks About Google Partnership
July 18, 2016 at 9:30 am

When we think of Lowe's, we think of a retailer on top of its game. From its partnership with Google Tango to bring augmented reality to consumers to a seamless social strategy, Lowe's epitomizes what an omnichannel retailer looks like. In this week's episode of Total Retail Talks Playback, we revisit episode 44, in which Melissa…

Featured Resource: How to Improve Customer Engagement and Readability in 3 Minutes
July 16, 2016 at 6:41 am

VisibleThread helps executives in large organizations govern content quality with less cost and risk. Communications, marketing and sales teams use VisibleThread to improve proposal development, contract review and brand audits. Find out how VisibleThread identifies brand compliance, poor readability and other issues in websites and documents:

Report: Pokémon Go to Allow Retailers to Sponsor Places on its Map
July 15, 2016 at 12:01 pm

Niantic, the developer behind Pokémon Go, the smash-hit location-based mobile game, is reportedly planning to allow retailers and other companies to sponsor places on its virtual map. John Hanke, chief executive of Niantic, told the Financial Times that “sponsored locations” would provide a new revenue stream where companies “pay us to be locations within the…

U.S. Retail Sales in June Climb
July 15, 2016 at 11:35 am

U.S. sales at retail stores and restaurants rose 0.6 percent in June from the prior month to $457 billion, the Commerce Department said today. Sales were up 2.7 percent from a year earlier, up from annual growth of 2.2 percent in May. Most retail categories saw sales grow last month, led by a 3.9 percent…

Retail Right Now: July 15
July 15, 2016 at 11:23 am

In this week's Retail Right Now, we discuss the success of Amazon Prime Day and how retailers can get a piece of the Pokemon Go action. We also look ahead to next week — Sonos is opening its first retail store and there are a bunch of earning calls from brands like Mattel, Hasbro and Starbucks.

3 Questions Your E-Commerce Solution Provider Needs to Ask
July 15, 2016 at 10:08 am

Many e-commerce projects fail because of a lack of strong, open and honest communication, especially when it comes to understanding the client’s real business goals and objectives — and the issues that stand in the way of meeting them. For example, the feature set may have failed to anticipate the business objectives of the retailer…

P+PB Uses Interactive Mailer to Unfold Success
July 15, 2016 at 3:06 am

With the goal of highlighting the success of the campaign in its 2015 annual report, The Paper and Packaging Board sent out the unique, interactive mailer featured in the latest episode of Who's Mailing What! Confidential. If the The Paper and Packaging Board sounds familiar to you, it's because you may be recalling the moving commercial it released last year as part of its "Paper & Packaging — How Life Unfolds" integrated marketing campaign. If not, you can watch it here. As always, if you have created or received any direct mailers that you want to share, email Paul Bobnak or Ashley Roberts and let them know! And make sure to visit and for more insight into direct mail pieces that work.

The Dos and Don’ts in Shifting to Omnichannel Retail
July 14, 2016 at 11:54 am

Five years ago, the Harvard Business Review called omnichannel commerce “The Future of Shopping,” and warned that retailers which didn’t begin making transition soon were in danger of going the way of Tower Records, Borders, etc. Now, with omnichannel retailers reporting 89 percent average customer retention rates — compared to just 33 percent for traditional…

Fanatics Debuts User-Generated Video Ad Campaign
July 14, 2016 at 11:14 am

Fanatics, an e-commerce licensed sports gear retailer, leveraged user-generated content (UGC) in its first-ever national advertising campaign. The “Love Never Loses” campaign debuted on Wednesday night on ESPN during the ESPY Awards and featured three 30-second commercials. The commercials feature videos submitted by real fans showing the different ways people show support for their favorite…

Target Updates Coupon Policy
July 14, 2016 at 11:00 am

Target updated its point-of-sale cash register software and its coupon policy to make sure discounts are accurate at checkout.