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Gymboree Files for Chapter 11 Bankruptcy Protection
June 12, 2017 at 10:43 am

Children's clothing chain Gymboree filed for Chapter 11 bankruptcy protection today after retaining a turnaround firm last month to assist with its operations. The children’s apparel retailer, which also announced the departure of Chief Financial Officer Andrew North, has been in discussions with lenders since the beginning of 2017 as it grapples with a heavy…

The Future of Search for Retail Marketers? Google Shopping Ads
June 12, 2017 at 9:58 am

Google Shopping ads have never been so conspicuous to consumers — nor so successful for retailers. Search for "black sunglasses," and it's hard to miss the Google Shopping ads monopolizing the right rail of the desktop search engine results page (SERP), topping the mobile SERP and leading the image results page across devices. Retailers now…

Why Today’s Omnichannel Strategies See a Disconnect Between Brands and Consumers
June 12, 2017 at 9:57 am

One key area missing in the broader omnichannel strategy is customer service. Omnichannel is often thought of as a sales strategy, but it’s also as much a customer service strategy. This is especially critical since companies with strong omnichannel customer engagement experiences retain roughly 89 percent of their customers, according to the Aberdeen Group. This whitepaper will explore the current state of omnichannel, and it will address the evolving role that customer service plays in a broader omnichannel approach.

From UX to CX: Rethinking the Digital User Experience
June 12, 2017 at 9:49 am

The latest report from Capgemini Consulting and the MIT Initiative on the Digital Economy (IDE) outlines the emergence of a new approach to customer experience management defined by the concept of collaborative exchanges. Customers are now able to engage at various levels along a firm’s value chain, from R&D and product development through content creation and logistics to services.

Retail Spotlight: Fashion-Forward CRM Automation
June 9, 2017 at 2:59 pm

The online retail industry is in transition. New brands, some of them operating exclusively online, are gaining ground on traditional brands. Rapid growth is a signal to start transferring budgets from acquisition marketing to retention marketing. It’s time for fashion retailers to up the ante on their CRM and customer retention efforts.

The Guide to Advanced Customer Segmentation
June 9, 2017 at 2:49 pm

The guide to advanced customer segmentation: how to define customer segments and understand their values. Discover and engage your most valuable customers.

A Practical Road Map to Content That Converts
June 9, 2017 at 2:45 pm

Should you create a buying guide? What about a tutorial video? With the right tools for content creation in hand, marketers are only limited by their creative vision. But with such potential, it can be hard to determine exactly which form your idea should take. Get the e-book to learn which content best supports your campaign goals.

How J.C. Penney Built its Best-in-Class Loyalty Program
June 9, 2017 at 11:57 am

The steps J.C. Penney took to update its current Rewards program were spelled out by Sherina Smith, vice president of loyalty, CRM and multicultural marketing at the 2017 CRMC (Customer Relationship Management Conference) in Chicago yesterday. During her presentation, Smith explained that J. C. Penney Rewards has been in operation since 2008, and has evolved over…

Ascena Retail Announces Store Closures
June 9, 2017 at 11:29 am

Ascena Retail Group announced it will close hundreds of stores over the next two years. CEO David Jaffe said 250 stores will be permanently closed by July 2019. ABC reports each Ascena Retail brand — Dressbarn, Justice, Lane Bryant, Catherines, Ann Taylor, LOFT, and Lou & Grey — may see some stores close. Jaffe also…

Content at the Core of Home Depot's Interconnected Retail Strategy
June 9, 2017 at 11:14 am

In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…

Hudson's Bay Co. to Lay Off 2,000 Workers
June 9, 2017 at 11:05 am

Hudson's Bay Co. (HBC) said this week it will eliminate about 2,000 positions as part of restructuring efforts. MarketWatch reports the Canadian retail corporation, which also owns Saks Fifth Avenue, Lord & Taylor, and Gilt, had announced plans to review it operations in late 2016, saying it needed to be prepared to meet the challenges…

Ikea to Try Selling Via Third Parties in 2018
June 9, 2017 at 10:43 am

This week, Ikea announced it's going to test selling products on websites other than its own. Reports say the move means Ikea's customer may soon be able to buy its flat-pack furniture and other home furnishings through the likes of Amazon.com or Alibaba. Torbjorn Loof, group chief executive for Ikea, said the plan is to…

From Drill Sergeant to Retail CEO: The Story of Grunt Style's Daniel Alarik
June 9, 2017 at 10:11 am

In episode 96 of Total Retail Talks, recorded at our live podcast event in Chicago earlier this spring, Daniel Alarik, founder and CEO of Grunt Style, an online retailer of patriotic apparel, discusses his unique career path, from a drill sergeant in the U.S. Army to the head of an online retail company. In addition,…

Retail Right Now: June 9
June 9, 2017 at 9:48 am

In this episode of Retail Right Now, filmed this week at the Internet Retailer Conference and Expo in Chicago, we review the top retail news of the week, including Sears reaching an amicable resolution in its dispute with power tool supplier One World Technologies; Wal-Mart allegedly punishing workers for using sick days; and Amazon.com's Prime price…

5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success
June 8, 2017 at 4:25 pm

Read this white paper from Fit for Commerce to find out how to overcome omni-channel roadblocks and discover how the right commerce platform can help you create the best possible shopping experiences for your customers—and gain their loyalty.

Ulta's Strategy for Winning Customers’ Loyalty
June 8, 2017 at 11:14 am

In a session yesterday at the CRM Conference (CRMC) in Chicago, Eric Messerschmidt, senior vice president, strategic marketing, CRM and loyalty at Ulta, discussed the beauty retailer's approach to customer retention. Ulta has a very active loyalty program, Ultamate Rewards, with more than 24 million members. Those customers have helped Ulta become a leader in…