2017 is a new chapter in the omnichannel customer experience, with tech advances reconnecting retail in ways that exceed expectations.
Accurate data is the fuel necessary to power personalized marketing campaigns. Without accuracy, personalization isn’t possible.
The right order management system can help brick-and-mortar retailers better compete against their online-only counterparts.
With real-time insight into consumer behavior, merchandisers are better able to the put the right product in front of the right person.
A merchant-centric wallet can bring digital into the physical store. An app that brings together engagement, loyalty and payments.
Don’t fall victim to another failed app project. Here are eight must-haves to ensure a successful store associate app project.
Consumers are abandoning carts on e-commerce sites at an alarmingly high rate. And they’re doing so when they get to the checkout page.
Having the right customer analytics strategy is essential to retailers achieving their goal — running a profitable business.
Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.
A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.
Retailers are in the crosshairs as cybercriminals search for wired and wireless networks that are vulnerable to sophisticated attacks.
This article outlines how machine learning works, as well as the ways it can be used by brands to optimize email marketing campaigns.
The consumer-brand dynamic has shifted, and it’s time marketers adapt. The key to long-term success is building real relationships.
This article explains what CRM retargeting is, why you should use it and how it can increase conversions.
Over the past few years, the media has painted millennials as a generation of high-maintenance, lazy and entitled people. Considering that there are more than 75 million millennials in the U.S. alone, it’s a bit faulty to lump them all together. These consumers vary drastically from one another. They’re the most ethnically diverse generation of…