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Ron Harries, Vice President of Retail, Fabletics
December 20, 2017 at 5:51 pm

"We call it brick mining. When you take the data that you collect from that customer in a retail location, you can get to know your members and guests much differently than you could online only."

Bumsoo Kim, Director of Marketing, Dermstore
November 17, 2017 at 12:42 pm

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way."

Alex McArthur, Chief Marketing Officer, Purple
November 10, 2017 at 11:04 am

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart on the noisy internet full of new mattress brands. We will always be humorous, approachable and have a video-first marketing strategy."

Sir Richard Branson, Founder, Virgin Group
January 18, 2017 at 4:43 pm

“I think too many people are building businesses feeling that they have to do everything themselves. Because I’m a serial entrepreneur, I very quickly had to find people better than myself to run the companies. And I’m also dyslexic, so that bizarrely has helped me, because I’ve had to find other people to add up…

Free E-Book: The Retailer's Guide to Customer Segmentation
September 1, 2015 at 12:31 pm

We're in the age of the customer. As competition for customers’ attention is becoming increasingly fierce, delivering optimized experiences is essential to differentiating your brand and driving online sales. Leverage behavioral data in your customer segmentation analysis as the fuel that drives winning customer experiences. Download this free e-book today to learn how!

Featured Resource: 5 Steps to Email Deliverability
July 23, 2015 at 11:36 am

Do your emails bounce like Silly Putty? Is your churn rate high? Sending reputation taking a hit? Learn why clean contact data is the ultimate answer to your email woes. Our 5 Steps to Email Deliverability report will help get your emails to the inbox. Download it today!

Listen Up, Ace Hardware Talks Customer Service
June 10, 2015 at 4:35 pm

Ace Hardware is consistently recognized for its outstanding customer service. Just this month the home improvement retailer was ranked "highest in customer satisfaction among home improvement retail stores," the ninth year in a row Ace Hardware has taken the top spot. It's not hyperbole to say Ace Hardware is an expert when it comes to…

The Rebirth of the Print Catalog
May 27, 2015 at 3:07 pm

There’s been a lot of press lately about the renaissance of the print catalog. While catalogs never truly went away, there was a period there that the “death of the catalog” was more than just a whisper. Brands were ditching print in favor of cheaper, “more effective” digital marketing efforts. That’s no longer the case.…

Customer Service Best Practices for 2014
March 7, 2014

In an age of "all on" commerce, customer service needs to be exceptional 24/7. Consumer expectations are high, and they should be. With the evolution of mobile, tablets and social media over the last decade, retailers have many channels to reach their customers. In a lively Retail Online Integration webinar from this past Wednesday, Jeannie…

44% of Shoppers Won't Return to Sites That Aren't Mobile
May 31, 2013

Mobile Commerce Daily reports that 44 percent of shoppers wil not return to a site unless it is optimized for mobile. The study from Kentico Software also reports "that 85 percent of smartphone owners use their mobile devices to compare companies, products and pricing before making a purchase."

J.C. Penney Introduces New Store Layout
October 12, 2012

It's been nine months since Chief Executive Ron Johnson began his mission to turn J.C. Penney into "JCP, America's Favorite Store." Last week, the brand took another step in its transformation with the introduction of a new layout for its U.S. stores. The revolutionized way of shopping, deemed a "shop within a shop" in the…

Norton Seal Datasheet
July 18, 2012

You've invested time and money in your website - developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You have to build trust. Give your customers peace of mind - from search to browse to buy - with the Norton™ Secured Seal, the most recognized trust mark on the Internet. The Norton Secured Seal is an indispensable tool for increasing your customers' perception of safety and trust when they do business online. When visitors see the Norton Secured Seal, they know they can trust the link, trust the site, and trust the transaction. Displaying the Norton Secured Seal on your website can help make your visitors more likely to convert from visitors to customers and less likely to abandon their shopping cart.

Grow Your Business by Building Consumer Trust
July 18, 2012

Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn't feel safe on a website, they'll leave, and the chances are high they'll never come back even if nothing has necessarily gone wrong.

Even the best search engine optimization (SEO) can't help if users don't perceive your site as credible.

Learn to establish a strong online relationship with your customer that is built on trust by bolstering security and authenticating your site.

Security and Trust: The Backbone of Doing Business Over the Internet
July 18, 2012

Download this white paper to learn about the importance of providing your customers a secure and trustworthy online experience and technology available that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust.

Securing Microsoft Exchange 2010 with Symantec™ SSL Certificates: Best Practices for Securing Your Email Server with SSL Certificates and Subject Alternative Names
July 18, 2012

Innovative companies are responding to the challenge of supporting an increasingly mobile workforce. Providing secure information is not without its difficulties. Symantec uses an end-to-end multi-layered approach to protect Exchange and the data it holds. This enables you to: Keep bad things out - Keep good things in - Be ready to handle the unexpected.

Internet Trust Marks: Building Confidence and Profit Online
July 18, 2012

Increase your Web site's potential with a trust mark. Learn how to increase transactions on your site and decrease shopping cart abandonment when you read this white paper. Download this paper and you will learn just how beneficial trust marks are to online businesses.

Free E-Book: The ROI of Tag Management
June 5, 2012

The ROI of Tag Management by Econsultancy and Tealium explores the measurable benefits of digital marketing's hottest innovation. Tag management enables e-commerce marketers to manage all of their digital marketing vendor tags — from affiliate marketing programs to retargeting campaigns — with point-and-click simplicity. Increase agility, reduce costs and improve web site performance. Download this free e-book today!