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Madison Reed's CMO Shares Leadership Advice
May 21, 2018 at 12:06 pm

In episode 146 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Dorosin, chief marketing officer at Madison Reed, a professional hair coloring and care subscription service. Listen in as Dorosin discusses Madison Reed's business model and strategy, customer acquisition tactics, and leadership advice. This episode was recorded at this year's Total Retail…

Email Deliverability, in Plain English
May 21, 2018 at 10:21 am

Being an email marketer requires quite a vocabulary. MBP, IPR, filters, bounces, traps, reputation … huh? These are just a few of the many terms associated with email deliverability. It can be daunting to understand the alphabet soup of the industry, especially if you're relatively new to email marketing, much less know how to read…

What B-to-C Marketers Gain From the Evolution of CRM
May 21, 2018 at 9:50 am

B-to-C marketers can only learn so much from their B-to-B counterparts. Though they're both marketers, the B-to-C sales cycles is extremely different and, as a result, the marketing processes are too. For example, if your target decision maker in B-to-B is an operations manager shopping for high-end software, you can manage your interactions with that…

Retail Payments Report: How to Smooth the Path to Purchase
May 21, 2018 at 9:30 am

Did you know data from Forrester indicates that offering alternative payment options, such as financing, can boost AOV by up to 15%, with a 17% increase in incremental sales? In this e-book, we’ll explore how retailers can leverage payment trends to personalized the checkout experience, attract customers and drive revenue.

Traditional Consumer and Retail Companies Increasingly Look to Adjacent M&A Deals to Find Growth
May 21, 2018 at 9:06 am

For consumer product and retail companies, 2017 offered more of the steady M&A activity that has characterized the market for the last several years. While deal value dropped from 2016 highs, this will likely be short lived. Based on interviews with C-level retail executives, three-quarters of whom reported that they’re using M&A to help their companies acquire new capabilities, expand their product portfolios, access new customers, or increase their geographic reach, the market is characterized by optimism from those at the top. For example, 71 percent of respondents reported that M&A is creating value, up from 48 percent last year.

Kroger Announces Deal With Ocado to Speed Up Grocery Delivery
May 18, 2018 at 11:48 am

Kroger announced a deal this week with British online grocer Ocado to help improve its grocery delivery services through the construction of robotically operated warehouses. A report by Reuters states the deal is Ocado's first in the United States and company’s fourth major agreement with retailers in six months. Kroger CEO Rodney McMullen called the…

What Retailers Need to Know About GDPR
May 18, 2018 at 10:31 am

In this week's episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss the General Data Protection Regulation (GDPR), including the implications for retailers’ businesses, steps they can take to ensure compliance, and more. Make sure to check out this video, as the regulation goes into effect a week from today (May…

Customer Loyalty Isn't Dead; It's Dormant Due to Outdated Programs
May 18, 2018 at 10:15 am

Right now, grab your wallet. Dig past the bills, receipts and gum wrappers, and you'll likely stumble upon something you haven't seen in years: customer rewards cards. Since the ’90s, most every retailer has offered some sort of customer loyalty program. But when was the last time you actually felt, well, rewarded by one? More…

Retailers Are Bullish on Cloud Analytics, But Need to Speed Up the Pace
May 18, 2018 at 9:32 am

Compared with other industries, retailers are ahead in some areas of cloud analytics — and lag in others. A new survey from Teradata reveals that retailers continue to invest heavily in cloud analytics to stay ahead of competitors and innovate for customers. The largest global retailers are moving their analytics operations to the cloud at…

Learning From the Holiday Season, Part 2
May 18, 2018 at 9:09 am

This is part two of a three-part series. You can read part one here.  Mobile commerce, whether on a dedicated app or a responsive website, has redefined the shopping habits of millions of consumers. As this channel becomes more critical than ever for retailers, Astound Commerce’s Mobile Matters report takes a look at the state…

Walmart Abandons Scan & Go Checkout
May 17, 2018 at 12:10 pm

Walmart has decided to cancel an app that let shoppers scan and pay for items with their smartphones so they could skip waiting in line at checkout registers, the company confirmed to Business Insider on Tuesday. The decision to kill the app, called Scan & Go, comes just four months after Walmart announced it would expand…

E-commerce Fraud: Winning the Race or Just Keeping Pace?
May 17, 2018 at 11:50 am

While chargeback fraud grew by 96% last year, Z1 Motorsports cut e-fraud by 90%! Despite card-not-present fraud outpacing e-commerce growth, Personator, our ID verification solution, helped keep Z1 zooming. Find out how in our new issue of Melissa Magazine. Plus, learn vital steps to avoid GDPR’s pitfalls, how to keep your CRM data fresh, and more!

Think Like a Fraudster: 3 Retail Fraud Trends You Need to Know Now
May 17, 2018 at 11:19 am

2016 was a banner year for e-commerce growth and 2017 followed the same upward trend. However, with that growth also came an uptick in online fraud, requiring retailers to act fast to save their bottom lines and protect customers. Radial’s 2017 Fraud Index Report identifies emerging trends retailers should be aware of as they work…

Is Security a Priority for Your Retail Stores?
May 17, 2018 at 10:54 am

Any time customers make monetary transactions on your website or at your store, their information is momentarily vulnerable, especially if you don’t have proper security measures in place. This applies to all retailers, but especially to those with multiple store locations. You might think that the point-of-sale (POS) software or website plugin has adequate security,…

Making Hiring Decisions Should Not Be This Hard, Part 2
May 17, 2018 at 10:23 am

This is the second and final part of a two-part series. Part one ran last week.  It Gets Worse as We Age According to Gregory Samanez-Larkin, co-director of the Scientific Research Network on Decision Neuroscience and Aging, the way we make decisions changes on a fundamental, physiological level as we age. The brain begins to…

Measuring Catalog Success in the Digital Age: Part 2
May 17, 2018 at 9:47 am

Part one of this multipart series ran last week.  Here’s the impact that sending a catalog to a lapsed customer can have on revenue: Best Customer Control spend per customer: $8.00 (blends conversion and order value) Test spend per customer: $8.50 Cost of mailing: $0.50 Return on ad spend (ROAS) of mail group: 17x Incremental revenue: $0.50 (breakeven) Lapsed Customer…

A Marketing Campaign Generates Retail Sales
May 16, 2018 at 3:25 pm

German pet food manufacturer JOSERA engages geomarketing expert locr for an innovative marketing campaign. Running continuously since 2014, this direct mail campaign strengthens the company’s retail channels and provides valuable marketing data.

Amazon Cuts Whole Foods’ Prices for Prime Members
May 16, 2018 at 3:16 pm

Starting today, and Whole Foods are making changes to its Prime loyalty program. The much-anticipated changes offer special discounts to Amazon Prime customers, including 10 percent off hundreds of sale items and rotating weekly specials. A report from Reuters states the new strategy will further expand on Amazon’s acquisition of Whole Foods by offering…

Protecting Your Site Isn’t Enough Anymore: Injected Malware Has Retailers Reeling
May 16, 2018 at 3:06 pm

For some, cybersecurity is a matter of faith; they deploy the latest and greatest security systems on their retail sites, and pray they don't get hacked. Others take a more scientific approach; they not only install security systems, but they also check their log files, system processes, and metrics like the amount of time visitors…