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David's Bridal to File for Bankruptcy
November 16, 2018 at 2:23 pm

Wedding dress retailer David's Bridal said yesterday that it will file for bankruptcy protection in the near future as it tries to deal with a heavy debt load amid changing consumer tastes in the wedding industry. The bankruptcy filing is part of a deal the retailer has reached with its lenders that will reduce its…

From Context to Carts: Best Practices in Targeting Shoppers for Holiday 2018
November 16, 2018 at 12:13 pm

The holidays are moving in fast, and retailers are looking for ways to maximize digital marketing efforts to make this their best season ever. Access to cutting-edge technology and high-quality data has been improved in recent years, so hopes are high. Marketers are eager to drive sales with transparent, accountable campaigns. However, with ad tech…

What Retailers Can Expect This Holiday Season
November 16, 2018 at 11:30 am

Holiday spending forecasts are predicting a robust season for retailers. Spending is projected to increase online and in-store and across all major categories. The booming economy is helping with the healthy growth, and there are other factors that are pointing to big gains for retailers this holiday season. According to NetElixir's holiday forecast, e-commerce sales will…

Is U.S. E-Commerce Ready to Take on the World?
November 16, 2018 at 10:57 am

As the statistics compiled by Edgar, Dunn & Company show, the global e-commerce market outside the United States’ borders is huge and growing fast. More people come online every day and millions of them are eager to shop. The U.S. has some of the world’s most loved consumer and retail brands. This puts U.S. merchants in a strong position to reach and be accepted by global consumers.

Private Label as a Growth Strategy
November 16, 2018 at 10:49 am

Private label continues to be a winning growth strategy for retailers. Per Nielsen, private-label brands in the U.S. grew three times faster than national brands towards the end of 2017. Treehouse Foods, a leading private-label manufacturer, has doubled its revenues from $3 billion to over $6 billion in just four years. Amazon.com's private-label business is…

The Pricing Disconnect Between Senior Retail Executives and Consumers
November 15, 2018 at 4:45 pm

First Insight surveyed consumers and senior retail executives on consumer shopping habits, purchase behavior and influences driving decisions. The surveys revealed that while quality of products is most important to consumers, pricing plays a significantly more important role in how consumers make purchase decisions than senior retail executives realize.

Victoria's Secret CEO Jan Singer Resigns
November 15, 2018 at 3:01 pm

The CEO of Victoria's Secret's lingerie division, Jan Singer, has resigned and plans to step down after working at the retailer for two years, a person briefed on the matter told CNBC. The lingerie company, owned by L Brands, has struggled to grow sales as younger shoppers turn to more inclusive bra and underwear retailers. Singer…

The Simple Answer to Attracting Millennials and Gen Z This Holiday Season
November 15, 2018 at 2:25 pm

The holidays are nearly upon us, and brands have begun gearing up to knock down prices and pull as many people into their stores during the biggest shopping season of the year. Drawing the biggest crowds could be as simple as offering the lowest prices, but are there better ways to draw everyone in? Marketers…

A Digital Turn for Fruit of the Loom
November 15, 2018 at 1:12 pm

Last month, Fruit of the Loom, a stalwart of the mass-market wholesale industry, stunningly announced that it was releasing a new direct-to-consumer line to be sold online only. Such a drastic departure from Fruit of the Loom's traditional model serves to underscore what's becoming undeniable in the evolving retail landscape: brands must make bold digital…

Winning the Customer Battle Through Demand Segmentation
November 15, 2018 at 12:38 pm

As a retailer, you face an ongoing battle to determine who your customers are, the merchandise and services required to attract and retain their business, and where and when they want to shop. As the consumer gains more power with access to greater information and less loyalty to a brand or store, the battle lines…

Report: 81% of Gift Shoppers Are Headed to Amazon This Holiday Season
November 15, 2018 at 12:12 pm

In the CPC Strategy 2018 U.S. Holiday Shopping Forecast, we asked 1,500 U.S. consumers how they plan to shop, browse and buy holiday gifts this season. Here are the biggest takeaways for retailers and brands. Amazon Will Be the Hottest Destination for Online Gift Shopping Eighty-one percent of our survey respondents who plan to shop…

Voxpro CX Index: At the Corner of Technology and Human Experience
November 14, 2018 at 5:09 pm

According to the Voxpro CX Index: At the Corner of Technology and Human Experience, though, consumers still want human-to-human interaction. This means businesses need to deploy a balanced approach for CX. Voxpro, powered by TELUS International, surveyed 1,000 U.S. consumers to determine how they feel about interacting with AI and automation, such as chatbots, and how well they trust businesses with their personal data.

Starbucks to Cut 5% of its Corporate Workforce
November 14, 2018 at 12:07 pm

Starbucks announced this week that it will cut 5 percent of its corporate workforce. CNBC reports about 350 employees in marketing, creative, product, technology and store development will be impacted, Starbucks CEO Kevin Johnson said in a memo. Starbucks has been plagued with lagging U.S. sales for several quarters. The coffee giant has scaled back…

Retailer Survival Guide 101: Rapid Digital Transformation is Key to Success
November 14, 2018 at 11:23 am

Total global retail sales in 2020 are projected to reach $27.73 trillion, up from $24.86 trillion in 2018. It's clear consumer spending is on the rise, but retailers now need to compete against not only other retailers, but the large e-commerce giants like Amazon.com that are also looking to capture their share of consumers’ wallets.…

3 BOPIS Tips to Help Retailers Take Advantage of the Next Retail Revolution
November 14, 2018 at 10:56 am

E-commerce sales have continued to drive retail revenue in 2018, and with Deloitte forecasting $1.1 trillion in retail holiday sales driven primarily by growth in online sales, there's no sign of this trend letting up any time soon. So how can brick-and-mortar stores secure a piece of this pie? Research by Signifyd earlier in the year…

Your Frontline: The Key to Winning the Bricks vs. Clicks Battle
November 14, 2018 at 10:19 am

Anyone who has walked down Main Street or through a shopping mall recently has seen it. Store after store shuttered. Big-name retailers gone. Even anchor-store locations decamped. These are challenging times for brick-and-mortar retailers. According to S&P Global Market Intelligence, 50 well-known store chains have filed for bankruptcy protection in 2017, among them such iconic…

These Email Design Missteps Could Cost You Millions This Season
November 14, 2018 at 9:41 am

’Tis the season for promotional emails. According to Adobe, in 2017, Cyber Monday alone accounted for $6.59 billion in sales, with roughly 25 percent of sales driven by email promotion. Despite last year’s impressive returns, consumers believe marketing emails from brands have plenty of room for improvement. An original study conducted by 250ok in partnership…