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Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy
July 20, 2018 at 3:03 pm's influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released by Wunderman Commerce shows Amazon leads as consumers’ preferred starting point for shopping (51 percent), and also dominates where consumers complete the majority of their online purchases (55 percent).

The Secret to Finding New Customers? It’s Right in Your Database
July 20, 2018 at 12:35 pm

Reach new customers, just like your best ones. The place to look? Right in your own database. Use our Customer Look-Alike report to get a picture of your best existing customers with info like age, income, buying behavior, and more. With this data mine, you can curate a list of prospects that meet the criteria of your best customers. We’ll even get you started with 1000 free consumer and business records. Get your report today!

NRF Partners With White House on Jobs Initiative
July 20, 2018 at 10:48 am

During a workforce development event at the White House yesterday, the National Retail Federation (NRF) signed a “Pledge to America’s Workers,” committing to create enhanced career opportunities for 250,000 individuals over the next five years through the NRF Foundation’s RISE Up program and student programs. The new White House initiative is aimed at increasing the skills of…

Prime Day a Winner for Amazon, Other Retailers
July 20, 2018 at 9:50 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap this week's Amazon Prime Day, including site glitches that cost Amazon millions in lost sales, a surge in Prime memberships (Amazon's real goal for this mid-summer shopping event), and how other retailers cashed in on what's quickly becoming the year's second…

Can a Retail Website Have Great Features and Still Load Fast?
July 20, 2018 at 9:33 am

Are online retailers finally delivering a fast website experience? That’s the question posed by the newly released Retail Systems Research (RSR) report, 2018 eCommerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind? The report is a follow up to RSR’s 2017 report, eCommerce Performance: What Works, What Doesn’t, and What’s Next?, and ranks…

Why Cybersecurity is a Retail Issue That Starts at the Top
July 20, 2018 at 9:01 am

Recent data breaches affecting retailers threaten to undermine consumer trust and brand loyalty, making these incidents — and risks of future ones — more than a security team concern. Fraud is everyone’s problem, whether you're a security architect or a CEO, just as customer experience is an organizationwide goal. A promise to keep transactions safe…

Petco Launches Service-Oriented Store Concept
July 19, 2018 at 2:49 pm

Leaving behind its big-box roots, Petco is opening a new kind of retail store where animal-friendly amenities such as dog baths, play yards and treats fit for humans are meant to win over picky pet owners who would otherwise snub the mainstream brand. Called PetCoach, the pilot store in northern San Diego County — unveiled this…

How Personalization is Helping Yon-Ka Paris Boost Conversions and Revenue
July 19, 2018 at 2:11 pm

Yon-Ka Paris understands the value of personalized shopping experiences. Since 1954, the skincare company has been selling botanically-enriched creams, lotions and booster concentrates in spas worldwide. And since 2015, Yon-Ka Paris has been selling its products direct to consumers via its e-commerce website. Yon-Ka Paris’ products are all tailored to help meet the unique need…

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…

The Role of Luck in a Leader's Success, Part 2
July 19, 2018 at 10:59 am

Luck does not just happen but taking advantage of situations with a new or challenging perspective can lead to luck. Parents of the Baby Boomer generation came out of a major Depression and World War II. Those were difficult times yet people, particularly in the Western world, emerged from the 1940’s with incredible optimism and “hope” for a better life.

Report: Retailers Adopt Omnichannel Solutions to Strengthen Customer Experiences
July 19, 2018 at 10:25 am

Retailers face a number of challenges, including competition from nimble e-commerce upstarts and increasingly impatient customers. The industry is recognizing that as the needs of the modern consumer change, the customer experience they offer needs to evolve with it. A large part of that evolution has been the shift to omnichannel support. Omnichannel solutions allow retailers…

Amazon Reports Prime Day Sets Sales Record
July 18, 2018 at 2:08 pm said this morning that this year's Prime Day was its biggest shopping event ever, topping last year's sales. Fortune reports that despite the slew of technical difficulties that plagued Prime Day early on, Amazon said Tuesday that sales in the first 10 hours grew at a faster pace than during the same period of 2017's…

The Future of Retail Lies in Consistency — in Person and Online
July 18, 2018 at 11:31 am

Some might say that retail is dying, but e-commerce growth is off the charts. In 2008, e-commerce accounted for just 3.6 percent of retail sales; now, that number has grown to 9.46 percent. The average yearly growth rate is 15.75 percent, and it shows no signs of slowing. While the shift toward online purchasing began largely…

The State of Engagement: Meeting Expectations of Today’s Omnichannel Customer
July 18, 2018 at 10:12 am

The modern customer journey involves an ever-expanding list of touchpoints as consumers turn to a slew of phones, tablets, smart speakers and in-store experiences to complete their path to purchase. They also may use a combination of websites, mobile apps, digital assistants and social media networks across those channels. Despite this proliferation of touchpoints, customers…

How to Add Rental Products to Your Retail Business
July 18, 2018 at 9:37 am

Retailers face a series of uphill battles when it comes to staying ahead of emerging trends such as e-commerce and the sharing economy. These trends are fueling consumers’ feverishly high desire for rental or subscription options for products normally only available for purchase. In the last several years we’ve seen several startup rental companies like…

Environmentally Friendly Packaging for Online Retailers
July 18, 2018 at 9:28 am

We discuss the following topics: What is Environmentally Friendly Packaging? Packaging Pollution Types of Recyclable Packaging Types of Packaging from Renewable Sources Types of Reusable Packaging Types of Bio-Degradable Packaging

Report: Retail Professionals’ Salaries Increase With Age
July 17, 2018 at 1:08 pm

Well, at least there are some things that get better with age (besides wine). According to Total Retail's 2018 Salary Benchmark Report, retail professionals who are 65 years or older have the highest annual base salary. The report was based on an online survey sent to Total Retail's audience earlier this year. When evaluating retail…

Survey Says: Personalization Growing in Importance for Retailers
July 17, 2018 at 11:22 am

As consumers, we can all relate to that frustrating experience when a preferred brand doesn’t seem to “know” us. For example, how many times has your bank promoted a product to you that you already have? How often have you received an email from a favorite retailer announcing a sale in a category you’ve never…

Customer Stress Shopping: Where Are Retailers Going Wrong?
July 17, 2018 at 10:46 am

According to newly released research from Clicktale, as many as 75 percent of consumers admit to engaging in "stress shopping" — i.e., using impulse purchases and shopping sprees as a way to relieve negative emotions. But while most of us would be happy to admit that our shopping patterns are emotionally driven, few retailers seem…

Amazon Prime Day Gets Off to Rocky Start With Site Glitches
July 17, 2018 at 10:04 am suffered glitches at the start of Prime Day on Monday, slowing sales on the e-tailer's biggest shopping day of the year. Amazon's annual shopping holiday kicked off at 3 pm E.T. and runs for 36 hours, the longest Prime Day yet. Shoppers reported several errors on both the desktop site and the mobile app. Amazon didn't…