The ‘Onlification’ of Society

Society is in the midst of “onlification”: the blurring of online and offline in everyday life. How will the retail and service sector be affected? Consumers are becoming “onlife” consumers. Traditional retail is changing into an ecosystem of always-connected retail. We’re entering a new economic era where retail is based on four new and mutually reinforcing economies: smart, sharing, circular, and “glocal” (global/local).

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