Resource Library : E-Commerce
Vantiv and Socratic Technologies conducted an online survey with 1,001 consumers to learn about their upcoming holiday shopping plans. Shopping online for holiday gifts is catching up to in-store shopping. Consumers estimate that 43 percent of their holiday shopping will be done online this year compared to 47 percent in-store. Thirty-eight percent indicated they will shop more online this year compared to last year for holiday gifts, with convenience being the major reason why (66 percent).