Season’s Greenings - Total Retail

Vantiv and Socratic Technologies conducted an online survey with 1,001 consumers to learn about their upcoming holiday shopping plans. Shopping online for holiday gifts is catching up to in-store shopping. Consumers estimate that 43 percent of their holiday shopping will be done online this year compared to 47 percent in-store. Thirty-eight percent indicated they will shop more online this year compared to last year for holiday gifts, with convenience being the major reason why (66 percent).

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