Inside the Minds of E-Commerce Execs: US Edition
U.S. e-commerce retailers are a confident, enthusiastic group. The most driven of the five countries we surveyed, they’re excited about the potential of new strategies and technologies like dynamic pricing, one-click payment options, and equipping in-store sales associates with tablets for real-time product information. One area where U.S. retailers could be missing an opportunity: 51 percent lack a dedicated mobile strategy, despite 95 percent claiming that mobile commerce is either critical or important to the future of their brand. U.S. retailers should continue to reach past the boundaries of innovation, but remember to keep the consumer experience top of mind.