Global Path to Purchase Report: How the Modern Path to Purchase Differs Around the World

iVend Retail by CitiXsys took a global approach to its annual shopper survey this year, asking consumers around the world about their shopping behaviors and preferences. The results uncovered some common consumer behaviors, many driven by technological advancements worldwide, but it also showed the steps in the modern shopper’s journey can be different in different regions or countries throughout the world.

The report, Global Path to Purchase Report: How the Modern Path to Purchase Differs Around the World, also sheds some light on what motivates shoppers on their journeys toward making a purchase and provides recommendations retailers can use when selling in particular markets or expanding globally.

Key findings include:

• 91.4 percent of shoppers around the world have researched products online before making purchases in a brick-and-mortar store. The most common reason given is “I can take my time when deciding what to purchase.”
• 71.6 percent of consumers say they shop on their smartphones at home, when traveling or during free time.
• The top reason given for why consumers abandon items in an online shopping cart: “I only use it as a wish list” (34.5 percent).
• 53.6 percent of global consumers click on retargeting ads.
• 68.2 percent of global shoppers have responded to an ad made through social media.