Hibbett Sports Launches New Omnichannel Strategy with Radial
Learn how Hibbett Sports generated 5% of revenue in just 90 days with first-ever eCommerce site
The Hibbett Sports brand was built on providing high-quality experiences to local customers in its 1,000 stores, so when it was time to join the omnichannel retail game, they chose Radial to provide the expertise, technology and scale necessary for the launch of their first eCommerce website.
While most brands launching eCommerce see below 2% of revenue generated from online sales in the first year, Hibbet Sports saw significantly higher successearly on with:
5% of revenue generated in the first 90 days
Three year online revenue target met by end of year one