Resource Library : Marketing
The Guide to Advanced Customer Segmentation
Discover & Engage Your Most Valuable Customers
Understanding customer segmentation and its value can be the winning component in building marketing campaigns that grab (and keep) customers’ attention. Customer segmentation is a method of dividing customers into homogeneous groups with a high degree of accuracy, based on demographic, behavioral, predicted future behavior and other indicators.
In this e-book, we’ll walk you through a three-step approach to customer segmentation, showing you how to pinpoint your customers’ exact wants and needs. Using segmentation, marketers can create offers and campaigns that target a specific audience, as well as personalized and relevant offers that will resonate with their customers.