Email is the Shining Star for Retailers This Holiday Shopping Season

SendinBlue recently conducted an online survey with 750 U.S. millennial consumers to gain insights into shopping habits, preferences and plans for the 2017 holiday season. The results revealed key insights, including the fact that most millennials are planning to do their holiday shopping in the first half of December, rather than during Black Friday and Cyber Monday. Sixty-six percent of millennials also noted that at least half of their holiday shopping would be done online this year. As for what they want to see from marketers, 60 percent of millennials said they were most likely to engage with email content that promotes sitewide or product category sales.

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