Report: Email Marketing Provides Best ROI for Retail Marketers

This report outlines findings from a study designed to help brands improve the effectiveness of their email marketing campaigns, discover benchmarks for specific industries — in this case retail — and help compare and identify points where retail marketers have found success and where they need to improve in order to maximize return on investment. The piece then delves into which marketing practices have given retailers the largest ROI, where they’ve allocated their spend (and where they wish to spend more), and what metrics they use to gauge success. It also identifies why retail marketers need to pinpoint their most valued marketing channels, and asserts the need to capitalize on said channels for increased growth in campaign ROI for the future.

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