Digital Malware: Impact on the E-Commerce Market

Digital malware is costing retailers tens of millions in lost revenue every year. Consumers inadvertently and unknowingly download malware through bad extensions, free software bundles, and even by simply using a free, unsecured Wi-Fi network. This results in a barrage of pop-ups, banner ads, competitor product recommendations and other unwanted distractions across all of the websites they visit – including yours.

This new benchmark report measures the impact digital malware has on e-commerce retailers. The data in the report is drawn from Namogoo’s monitoring of 500 million website sessions across a range of industries over a six-month period (January 2017 –June 2017). The report outlines the current infection rate of consumer machines, the rate of infected online sessions, causes for fluctuation, and guidance on how online businesses can protect the customer journey and win back lost revenue.

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