The Curated Future: Why Less Selection, Not More, Will Be the Defining Retail Trend in 2018

Retail is in a constant state of death and rebirth. The Curated Future examines retail’s next big trend — curation over selection.

As digitally native brands continue to flood an already saturated market, this research report looks at the impact on consumers. Frustrated, consumers are increasingly turning to a trusted voice — retailers — to curate a selection of products aimed directly at a defined consumer type.

Unfortunately, retailers are in a similar position to the consumer. Inundated by brands vying for their attention, the owners of modern retail stores are struggling to understand what to stock and how to compete with the giants. The report, therefore, concludes with an examination of the steps that small and independent retailers are taking to consolidate their power, improve their economies of scale and deliver a solution to this paradox of choice.