Resource Library : Technology
Amazon Shoppers Leading the Way in Voice-Enabled Shopping
Remember when radio ads were a big deal? Retailers, get ready to go back in time. Voice-enabled shopping is a growing trend, driven by Amazon’s Alexa and competing products from Google and Apple. This isn’t just a fad. Voice-enabled smart speakers could infiltrate over half of U.S. households by 2022, according to a recent report, and it’s a theme CPC Strategy confirmed in its 2018 Amazon Shopper Report.
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