81% of Gift Shoppers Are Headed to Amazon This Holiday Season

In the CPC Strategy 2018 U.S. Holiday Shopping Forecast, we asked 1,500 U.S. shoppers how they plan to shop, browse and buy holiday gifts this season. What are the biggest takeaways for retailers and brands? Eighty-one percent of our survey respondents who plan to shop for gifts online will start on Amazon.com. That’s not surprising, really. If you’ve been paying attention over the last five years, you’ve seen Amazon eclipse many major shopping channels.

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