You Too Can Offer Free Shipping
On the other hand, online shoppers insist on free shipping. According to a recent National Retail Federation study, consumers’ No. 1 purchase incentive is free shipping. When asked to choose from the five most popular promotions when shopping online, 85 percent chose free standard shipping without conditions. In fact, free shipping was chosen 166 percent more than the next best promotion. As a result, shipping for many e-commerce companies is a loss leader.
Rob Martinez is the CEO of Shipware LLC, a professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 25 percent through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience, including executive positions at DHL and Stamps.com, in addition to his work as an outside consultant since 2001.