Worried About a Recession?
We’re reading a lot these days about the poor state of the economy and the likelihood of a recession. I think most of us believe that if we’re not already in recession, we’re darn close! So, what steps can you take to try to recession-proof your B-to-B direct marketing operation?
First, let me say that business cycles, particularly down cycles, are not all bad. During the good times, our businesses can get a little “bloated.” In the bad times, we need to cleanse.