Why Sharper Image Embedded a ‘Buy Now’ Mobile Capability Into its Catalog
In an effort to make it simpler for consumers to simultaneously browse its print catalog and research and buy from their mobile devices, Sharper Image embedded a “Buy Now” capability into its holiday preview catalog. The catalog is chock-full of electronic, recreation, fitness and travel products, and was sent to 4 million households and businesses on Nov. 4.
- Categories:
- Catalog Design
- Mobile Commerce
- Mobile Design
- Companies:
- The Sharper Image
- People:
- Sam Grossman
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