Why Must I Wait for a Wii? And Will the Internet Rescue You or Bury You?
It’s safe to say the Internet has me spoiled. The thought of not having instant access to purchasing something I want has gotten to me. As to camping out for a Wii, forget it. I never waited on line all night for tickets to see The Who in concert as a kid, so I’m certainly not going to start now.
Internet Explorer wants to rule the world!
I caught a news story the other day about the next version of Internet Explorer (IE 7) and its anti-Phishing measures. It seems that URLs will in your address bar will be color-coded to identify potential fraud to an unsuspecting surfer. Any sites identified as Phishing sites will be color-coded red. Good sites will be green, and sites with no color-coding, well, log on at your own risk.
From what I gather, companies will be able to join this color-coding system, and companies whose corporate entities aren’t LLCs are going to be out of luck. If that’s right, then that’s pretty scary.
This will become a heated issue in 2007. It’s possible that anyone without a green color code (the proverbial green light) will be assumed to be fraudulent. It’s guilt by non-association with Microsoft. I’ll continue to monitor this issue and see what it’ll mean for catalogers. In the meantime, if you have any news or views on this development, feel free to post it here.
The Internet has vastly changed the way we do business. Most changes have been good ones that allow our businesses to grow and thrive. But we as marketers need to stay on top of the trends and issues that affect us and adjust accordingly lest the Internet get in the way of doing business.
Cheers to you in 2007! I wish you a safe and prosperous year ahead.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.