Why Modnique Launched a Responsive Design Website … And Why it Works
There were other reasons Modnique decided to go with one responsive site vs. having both a desktop site and a mobile site. For instance, Modnique's search engine optimization efforts have improved with only site. Furthermore, it's easier to maintain just the one site.
Additionally, to accommodate each unique device and user location, the site used varying image sizes and dynamic quality scaling to achieve an optimal balance of image quality and site performance. Modnique's RWD site was up and running Sept. 24.
While it’s too soon to say whether the new website has increased sales or conversions for Modnique, Adam says "our customers have responded to it really well."
As for next steps, Adam says Modnique is focusing on "launching apps for both Android and iPhone, as well as localizing different versions of our site for users in different countries such as Russia in the coming months."
Before you take the RWD plunge, however, Adam suggests retailers make sure they’re equipped to handle the work involved.