Why Measuring Square Inches Still Matters
As catalog companies have become increasingly web-centric, the role of the catalog has evolved. For many cross-channel retailers, the catalog now functions primarily as a traffic driver to an e-commerce site. This operational shift raises many questions for evolving companies, including whether there's still a need to perform merchandise and demand analysis by catalog page and product.
Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.
Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End, LifeSketch.com, Nordstrom.com and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.