Why I Have a Love-hate Relationship With the Annual Catalog Conference
So to all the people in the printing, design, pre-media, service bureau, catalog co-ops, list brokerages, etc, I would like to use this forum to thank you for your service and your friendship (you know who you are).
As you’re standing on your feet all day at the conference, talking up your company and your services, schmoozing clients in endless meetings, know that when the parties are over and your bones are aching, you make us better at what we do.
On another note, the thing that I dislike about the big conferences in general is the fact that you’re just bombarded with information in a super short period if time. Some people can do “speed learning.” Personally I can’t. I like my information and my instructions meted out in slower smaller increments.
So, if you didn’t go to the conference this year (or even if you did), feel free to continue reading my blog, and certainly this Web site and Catalog Success magazine are great learning resources for you.
Reach me anytime at firstname.lastname@example.org.
Speak to you next week.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.