Why I Have a Love-hate Relationship With the Annual Catalog Conference
So to all the people in the printing, design, pre-media, service bureau, catalog co-ops, list brokerages, etc, I would like to use this forum to thank you for your service and your friendship (you know who you are).
As you’re standing on your feet all day at the conference, talking up your company and your services, schmoozing clients in endless meetings, know that when the parties are over and your bones are aching, you make us better at what we do.
On another note, the thing that I dislike about the big conferences in general is the fact that you’re just bombarded with information in a super short period if time. Some people can do “speed learning.” Personally I can’t. I like my information and my instructions meted out in slower smaller increments.
So, if you didn’t go to the conference this year (or even if you did), feel free to continue reading my blog, and certainly this Web site and Catalog Success magazine are great learning resources for you.
Reach me anytime at firstname.lastname@example.org.
Speak to you next week.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.