Why Catalogs Fail

Bob Klapprodt is a consultant at Bob Klapprodt Direct, a catalog and direct marketing consulting firm. He can be reached at bobrpk@embarqmail.com.



Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert. You can e-mail him at jimdirect@aol.com or follow him on Twitter at www.twitter.com/gilbertdirect, or read his blog at gilbertdirectmarketing.wordpress.com/.