When Email Snafus Happen to Good Companies
3. Talk to an expert. Your email service provider should have a person who is dedicated to deliverability. This person should be an expert in retailer-to-ISP relationships and able to identify any existing issues that need to be resolved or help out when you're in a deliverability jam. Having a periodic evaluation of your email program by this "guru" could help to ensure you're in line with the ISP’s expectations.