When Email Marketing Won't Work

By Liz Ryan

Email marketers love to tout the benefits, return on investment and successes of our favorite channel. However, there's something I've come to know through my many years in the industry: sometimes email doesn't work. There comes a time in every business when you need to evaluate where to spend your marketing dollars. Oftentimes email is a no-brainer; sometimes it's not.

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Liz Ryan Author's page With over 14 years digital marketing experience specializing in email marketing and customer retention, Liz Ryan is an innovative thought leader in the field. She has been published in a number of industry publications including eM+C as well as interviews in DM News and Hubspot. As CEO of Relish Tray Media, she works world-class technology platforms including ExactTarget and Hubspot among others. Liz has helped B-to-B and B-to-C companies elevate their marketing programs through data driven strategy and creative optimization. Threadless, Dino Publishing, Belly, SimpleRelevance and Acorns have all benefited from her experience and expertise. During her career in interactive marketing, Liz also served as Director at NextWave Media, a lead generation company and Managing Consultant at Stellar Response, an email strategy and delivery consultancy. She earned her Bachelor of Arts degree in Human Nutrition and Dietetics from Arizona State University, and Master of Science degree in E-Commerce Technology from DePaul University. When she