What You Can Learn from Your Returns
Most B-to-B marketers ignore their returns; they are viewed as part of the business. Nobody likes them or wants them, but you must deal with them. So why not deal with them the best way possible?
I have a client who’s a returns manager who loves returns. That’s because she’s charged with monitoring returns to improve the business. She also understands that the way you handle a return can lead to losing a customer. Or it can create a loyal customer for life.