What’s Your ‘By and For’ Status?
"Bring your garden up to a whole new level! Our 2' x 8' elevated bed is easy to plant, tend and harvest without kneeling or bending. Plus, it offers creative landscaping opportunities. Set up one or more of these rectangular beds around the edge of your patio to add privacy, or arrange several along a perimeter to create a garden "room." Like our other cedar raised beds, the sides are held in place with our sleek and sturdy aluminum corners. There's a false floor made from marine-grade plywood set 10" down from the top so there's plenty of root space for vegetables and flowers. Floor has holes for drainage; vents in the sides allow air to circulate and excess moisture to evaporate."
A customer summarized his experience with this product in just two words: "LOVE 'EM!" He goes on to say, "My wife and I both are very pleased with these planters. They solved low back problems while making it enjoyable to plant high-maintenance crops like beans, peas, lettuce, greens and others that you want to stagger yields through the full garden season. They were extremely easy to assemble. Well worth the cost, for they should last decades with easy maintenance."
I count at least five reasons in his testimonial why the elevated cedar raised bed is a must-have — and why it's obvious it was created by people who understand the nuances of gardening. In addition, it reinforces Gardener's Supply heritage! This company tends to its product functionality in a very purposeful way. Its customers count on them for this.
Is it apparent to your customers that there are passionistas behind your product line? What's your brand's By and For status? How do your products assist in cultivating your customers’ vocations? Do your products accommodate a range of your customers’ capabilities? How can your products be more multifunctional?