USPS Column Hits a Naive Nerve
4. Opt out of receiving business mail using Catalog Choice: http://www.catalogchoice.org/.
5. Use the Direct Marketing Association’s Mail Preference Service to manage or stop direct mail offers: http://www.dmachoice.org/.
"We’re happy not to mail offers to you if you don’t want them (it saves us a bunch of money). Just let us know as described above, and we won’t send you any more mail.
"Oh, and one more thing, and I apologize in advance if this sounds a bit snarky: The less postal mail out there, the more e-mails and spam you’ll get clogging your inbox, and some more telemarketing calls as well.
"Hope this helps,
Jim.”
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at jimdirect@aol.com. You can also follow Jim on Twitter at www.twitter.com/gilbertdirect. Read Jim's personal blog at http://gilbertdirectmarketing.wordpress.com/.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
