USPS Column Hits a Naive Nerve
I got lots of feedback to my column last week (click here) on the USPS and its brainstorm about going to a five-day workweek. Most of the comments showed up in my inbox or on my blog (which gets heavily promoted throughout the blogosphere).
And most of them were pro-mailer, agreeing that the USPS needs to wake up.
However, I did get a few responses from environmentalists offering up some vicious attacks on our industry. I took the most readable — including this great illustration of how uninformed the masses are when it comes to our industry — and posted my response to it on my blog. For your review, I'm posting the comment and my response here.
“I agree that the USPS needs to revamp the way it does things, but if it can reduce our costs by going down to 5 days a week, then I am fine with that.
"As for direct marketers, sorry but that is fine by me if they are put out of business. Maybe they could learn to earn an honest living instead of annoying me and all of the others that can’t stand them.
"Oh wait, there is a law against them! And talking about going GREEN … if direct marketing were abolished, how many trees would we save? How much would our carbon footprint be reduced? Looks like a win-win to me.”
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.