To Think, You Rely on Them to Deliver Your Catalogs?
All of this doesn't bode well for the future of our industry. And don’t even get me started on the subject of “do-not-mail” legislation.
Well, that’s enough rant for one day. I have to send a letter to a friend and just bought a stamp for $5.50 (laugh now, but soon you’ll be paying that to send out your utility payment).
Frankly, I don’t have the answer to this problem. Maybe some of you out there do. Post your comments below, and let's get a discussion going on this.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert or you can post a comment here or e-mail him at email@example.com. You can also follow Jim on Twitter at www.twitter.com/gilbertdirect.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.