To Err is Human — to Really Muck Things Up Takes a CEO, Part Two
11. Listen to your employees. While you’re sitting in your office all day sweating the big, top-line corporate stuff, your employees are on the front lines. See below…
12. Don’t think it’s your company. Yes, you may have started it, but now your employees run it. If you walk out of your big corner office right now and start using the old Tom Peters principle of “management by wandering around,” you’ll gain more perspective on what your business is about, where it’s been and, more importantly, where it’s going. We all know that anyone can be replaced except you. But once you see how little you actually run your company these days, you may be humbled by the perspective that maybe you could take another extended trip to Tibet and the company would actually continue, even flourish.
13. Think you’re in business to … People want to be the boss not to make lots of money (but if done right, you certainly will), not to be respected, not to feel important or even be feared. There are only two real reasons to be in business: to make and sell good products that are useful to your customers and, more importantly, to employ others and contribute a positive working experience. Focus your energies on those two areas and watch your employees be happy, your customers be satisfied and your company grow.
Authors note: If you find yourself angry or upset by my column today, that’s OK. I may have hit a nerve. Feel free to dispute anything I said by commenting below. Oh, and if I know you and have worked for you in some capacity over the years, please know that I am NOT talking about you. Most of what I wrote about happened on multiple occasions in some very diverse companies.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.