To Err is Human — to Really Muck Things Up Takes a CEO, Part One
7. Never be cheap with your employees. One incongruity I see in the business world that boggles my mind is how employees always feel underpaid. If you have employees who make a difference in your company, give them bonuses and/or offer them stock. Happy employees feel good about their jobs and their lives and perform better. Unhappy employees feel cheated, resent their superiors and lose motivation. Ask yourself this question: When was the last time an employee quit because they were making too much money? And don’t be cheap with the praise, too. Everybody likes a pat on the back. Money and praise are the world’s best motivators. Overpaid employees don’t leave.
Caveat: Don’t overpay, or for that matter, keep poor or marginal employees. They bring you down and won’t motivate your staff.
Author’s note: If you find yourself angry or upset by my column today, that’s OK. I may have hit a nerve. Feel free to dispute anything I said by commenting below. Oh, and if I know you and have worked for you in some capacity over the years, please know that I am NOT talking about you. Most of what I wrote about happened on multiple occasions with some very diverse companies.
Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert , or you can e-mail him at email@example.com.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.