Bite-Size Branding Opportunities
Remember being sick as a little kid and toting around the Sucrets tin? That little tin box (first introduced in 1931) somehow made those cough drops feel more powerful than those other cherry drops that came in a cardboard container. Do you also remember seeing all the creative ways customers repurposed that handy tin — from holding sewing notions, other medicines, hair accessories, teabags and sugar packets to even becoming a little doll’s suitcase to you name it. That tin carried the Sucrets brand name for years in its “second life” wherever it went!