Bite-Size Branding Opportunities
Remember being sick as a little kid and toting around the Sucrets tin? That little tin box (first introduced in 1931) somehow made those cough drops feel more powerful than those other cherry drops that came in a cardboard container. Do you also remember seeing all the creative ways customers repurposed that handy tin — from holding sewing notions, other medicines, hair accessories, teabags and sugar packets to even becoming a little doll’s suitcase to you name it. That tin carried the Sucrets brand name for years in its “second life” wherever it went!
I love what the Almond Board of California recently did to encourage people of all ages to eat more almonds. It sells an attractive mini-container (reminiscent of that original Sucrets tin!) on its website that holds just the recommended daily serving of almonds (23!). Yes, you could just grab a handful of almonds whenever you think of it, but the Almond Board wanted to make it simpler for you to make this a healthy habit.
By paying attention to the busy lives of its customers, taking into account today's mobile and busy society, The Almond Board created this convenient little travel tin. Now you can easily take almonds to your home or office, gym or school. The Almond Board aligned its internal brand goal with its customers’ desire to eat more mindfully. With this simple tin, it's playfully nudged its customers to consume more of its products.
How can your brand nudge its customers to make your products a bigger part of their lives? What are some small ways that you can make your brand more accessible to your customers?