Tips for Effective E-Commerce Photography
1. Prioritize consistency. Consistency is a constant priority in high-quality e-commerce photography. Although the style of your product images won't be the same as your competitors, it's important for the images displayed on your site to feature the same basic characteristics. Magnification, lighting, shape — you need to consider how these and other factors contribute to consistency and help create an exceptional online customer experience.
2. Create style sheets. Detailed style sheets provide creative direction for your product images and go a long way toward improving the visual consistency of your online catalog. The most important issues to address in your style sheet are the desired background (which can be included in the photo or generated digitally) and lighting requirements (e.g., flat light, directional light, shadows, etc.). The more details you provide in your style sheets, the easier it will be for creative professionals to produce consistent, high-quality photos for your brand.
3. Consider brand image. The way you present your photos determines your brand image. In addition to paying attention to the look and feel of your images, consider how you can use background colors and other variables to enhance the brand image you're trying to present.
First-rate e-commerce photography boils down to good communication. Your goal should be to accurately communicate visual information about your products to consumers. To get there you'll need to clearly define the message you're trying to convey through your images and carefully communicate the desired style to your creative professionals.
Maria Haggerty is CEO and one of the original founders of Dotcom Distribution, a premier provider of B2C and B2B fulfillment and distribution services. She received her Bachelor of Business Administration from University of Houston, C.T. Bauer College of Business with a concentration in Accounting. Maria plays an integral role in developing and defining all aspects of the business, including sales and marketing, operations, finance and IT. As CEO, she is responsible for providing strategic leadership, establishing long range goals, and developing strategies for the senior leadership team. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities while achieving favorable results. She works closely with the leadership team to enhance, develop, and enforce procedures that will improve the overall operation and effectiveness of the corporation. During her tenure at the Dotcom, Maria has developed an environment of continual improvement by supporting the Senior Leadership Team and their department managers on continuous process, space labor, automation, and financial best practices. Prior to founding Dotcom, Maria was a CPA at Arthur Andersen and was later the CFO of GoodTimes Home Video where she helped grow the company’s distribution business. When Maria is not in the office, she enjoys traveling around the world and practicing her photography skills.