Three Years and 75,000 Words Later ...
Friends and readers: With this column I hit a milestone, the three-year anniversary of my weekly column for All About ROI (formerly Catalog Success). At roughly 500 words per column, I've written nearly 75,000 words on various aspects of direct marketing in the last three years. Wow!
I want to thank you, my readers, for your attention and interest over the last three years. I also want to thank you for the many emails you've sent me behind the scenes. Your comments, kudos and even criticisms have helped this column grow (and me grow as a writer and consultant). I thank you as well for your comments on my weekly articles.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.