How Garnet Hill Delights its Customers
As the year comes to a close, take a moment and take stock of how often your products or services delighted your customers these past 12 months. Delight is a verb worth striving for. Here's how one brand lives it out year-round:
When a company's tagline is "The Art of Delight," it's hard to pick just one product that supports this theme. Garnet Hill, an omnichannel brand known for its original designs, unique mix of products and refreshing point of view, brings me joy every time I see its catalog in my mailbox. It's earned a masters degree in smile and delight.
Take its Hats and Mittens Advent calendar for example. This is no ordinary countdown calendar that kids yawn through waiting for the big day. No, the genius merchants at Garnet Hill innovated a traditional holiday concept in a way that makes it thoroughly its own. Who else would have thought of a handcrafted, pure wool Advent calendar made of mini hats and mittens? Who else would have created an adorable container that allows for mini notes, little candies or teensy presents for young or old alike?
Delight is weaved into all these customer responses:
"I bought this Advent calendar several years ago and it's become a tradition. My eight-year-old son still gets excited when he sees me hanging this along our staircase banister every Dec. 1. Friends and family always comment on how cute it is and several have bought one of their own. If you don't have kids, you could fill it with little notes to your hubby!!"
"This very long and wonderful Advent decoration is the best decoration! We hang it on our fireplace mantel and even my older children look forward to the surprises. This is one of the many Garnet Hill items that exceeded my expectations!"
"We have had soooo much fun with this gorgeous product. The knit details are beautiful and the family has had a lot of fun celebrating each day that leads closer to Christmas. The quality is better than expected. Get one before they are gone."
Garnet Hill's brand leaders know that when delighting their customers is their full-time job, the job of each product is to overdeliver and overdelight!
Do your products make your customers smile? Consistently? How can you add more delight to your product mix? To your presentation? What refresh might you need to turn an ordinary product concept into an extraordinary one?