The Proof is in the Products

Merchants, do you know that you're in the verification business? A business that entails creating and delivering products that truly add authenticity to your brand experience and provide the truth to your positioning. In today's selling environment, where consumers are smarter and savvier than ever (and have access to thousands of other customers’ experiences via product reviews, Facebook and Twitter), merchants must be sure that all key products in their merchandise offering truly substantiate their brand's unique reason for being.