The Best Packages of 2014
BarkBox sells pet toys, treats and hygiene products and offers a range of product choices based on dog size and desired plans. The content of each box is a surprise — just like owning a dog — and leaves both pets and owners begging for more.
Packaging: Durable, no-fuss boxes with automated month-to-month deliveries provide the reliability and strength that owning a pet requires.
As the success of these five companies demonstrates, branded packaging is a great avenue for consumer engagement. By mirroring values and products in packaging aesthetics, brands can earn a positive, lasting reputation — an opportunity that many businesses are currently missing out on.
As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need complicated packaging options, but solutions that are personalized. Maybe your brand is the "flirt" or perhaps the "gentleman." What's important is figuring that out, then strategically incorporating that style to positively influence how consumers engage with and remember your brand. Your brand is obvious to you, but branded packaging can make it equally apparent to your customers.
Maria Haggerty is CEO and one of the original founders of Dotcom Distribution, a premier provider of B2C and B2B fulfillment and distribution services. She received her Bachelor of Business Administration from University of Houston, C.T. Bauer College of Business with a concentration in Accounting. Maria plays an integral role in developing and defining all aspects of the business, including sales and marketing, operations, finance and IT. As CEO, she is responsible for providing strategic leadership, establishing long range goals, and developing strategies for the senior leadership team. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities while achieving favorable results. She works closely with the leadership team to enhance, develop, and enforce procedures that will improve the overall operation and effectiveness of the corporation. During her tenure at the Dotcom, Maria has developed an environment of continual improvement by supporting the Senior Leadership Team and their department managers on continuous process, space labor, automation, and financial best practices. Prior to founding Dotcom, Maria was a CPA at Arthur Andersen and was later the CFO of GoodTimes Home Video where she helped grow the company’s distribution business. When Maria is not in the office, she enjoys traveling around the world and practicing her photography skills.