The Best Packages of 2014
BarkBox sells pet toys, treats and hygiene products and offers a range of product choices based on dog size and desired plans. The content of each box is a surprise — just like owning a dog — and leaves both pets and owners begging for more.
Packaging: Durable, no-fuss boxes with automated month-to-month deliveries provide the reliability and strength that owning a pet requires.
As the success of these five companies demonstrates, branded packaging is a great avenue for consumer engagement. By mirroring values and products in packaging aesthetics, brands can earn a positive, lasting reputation — an opportunity that many businesses are currently missing out on.
As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need complicated packaging options, but solutions that are personalized. Maybe your brand is the "flirt" or perhaps the "gentleman." What's important is figuring that out, then strategically incorporating that style to positively influence how consumers engage with and remember your brand. Your brand is obvious to you, but branded packaging can make it equally apparent to your customers.
Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.