The Art of Fine Doing

Motivating ancillary products like her namesake food items (e.g., Giada Marinara Sauce with Artichokes) and branded cookware (both available at Target), easy-to-follow cookbooks ("Everyday Pasta," "Weeknights with Giada"), and cooking at live events (e.g., the SOBE Wine and Food Festival in Miami) connects Giada with her viewers in ways that inspire them to put her recipes onto their tables.

Here's what Giada writes in her latest cookbook: "This is what weeknights look like in my house. I hope these recipes inspire you and your family to gather around the table (or picnic blanket!) for some fantastic dinners and, most important, a whole lot of fun. Buon appetite!" — Giada

How do you say "very motivating!" in Italian?

ThinkAbout: MOTIVATE
Do your products turn your customers into doers? What additional prompts might they need to fully experience the depth of your brand? Using The Food Network as a model, how can you, as a product developer, repurpose more of your products’ best features across channels, product lines and partnerships to motivate your customers to reach their goals?