The Art of Fine Doing

With the beginning of a new year comes all sorts of prompts from brands, infomercials and various social media toward new behaviors — e.g., weight loss, exercise, decluttering, eating healthy, simplifying your financial record keeping, etc. It's also a good time to ask yourself just how exactly your company helps its customers achieve their goals. Is your brand inspirational and motivational enough to turn your customers into doers? Let's look how one brand masters the art of motivation:
Some people just don't understand why you would watch someone cook. Brooke Johnson, president of The Food Network, explains it this way: "Twenty years ago experts would never have predicted the passion our little network would stir up. Food allows people to explore, experience and connect with the world around them." Johnson knows what she's talking about: The Food Network is watched by more than 100 million households and its success led to the launch of a second network, Cooking Channel.