Stick Close to Your Best Customers in Tough Times
7. Look for innovative ways to apply technology to cut costs and improve service. Also, “cut the fat.” Your collective productivity must be improving now.
While times are tough now, and oil costs and housing woes downright depressing, this too shall pass.
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.